80 years after the Holocaust, the number of recorded violent attacks on Jews in Germany has risen from 7 to 29 per day within a few month. However, the society reacts with ignorance and lack of empathy.
We demonstrate that anti-Semitism is by no means a problem of the past: with videos that begin like reports from elderly Holocaust survivors — until their faces and voices are rejuvenated using AI, so that everyone realizes: these stories are happening right now.
After the two journalistically researched stories were presented at the Federal Press Conference and shared on social media people in Germany finally took notice. And many of them visited our website, where they could learn how to take action against anti-Semitism in everyday life.
Credits
Agency: Serviceplan Client: Zntralrat der Juden in Deutschland Managing director: Jeannette Bohné General manager: Michael Johne Creative Director Copy: Benjamin Baum Head of design: Maxim Weinstein Copywriter: Anna-Lena Simon Art director: Arash Sabbagh Strategy Consultant: Tasha Schedler AI team: Kevin Prösel, Ferdinand Leopold Lotz, Alexander Nagel, Tony Nitschke, Christoph Struber, Sebastian Weidner, Aminah Folli, Tim Stickelbrucks January 2024