In 2024-25 we developed a new identity for the “Menschen für Menschen​”, an aid organization founded by Karlheinz Böhm that carries out long-term aid projects (helping people help themselves) in Ethiopia. The New Identity includes the letters of MfM, with the “f” letter being perceived as “=” sign.

Throughout the new identity design we developed a new layout system, web design, new set of colors and social media design.

Visit Menschen für Menschen​ website to see the new identity live.