Within these pages, you’ll find a collection of my works for WhatsApp. With a strong focus on visually compelling designs, I’ve created print, digital, motion and film assets that serve to enhance the storytelling of each campaign. Explore and witness how I bring stories to life through my creative design approach.
Identity system design
We were tasked with establishing a fresh design system for the global privacy campaign of WhatsApp, which aimed to introduce the app’s various features. The primary focus of this new design was ensuring adaptivity across different channels and markets worldwide. The implementation of the design system spanned countries including the US, Germany, Brazil, UK, Portugal, India, and many more, resulting in a cohesive and impactful campaign on a global scale.
Campaign films
As the lead designer at WhatsApp, a vital aspect of my role was creating realistic UI assets that seamlessly integrated into the films produced for each campaign. Additionally, I took charge of establishing the design requirements for these campaigns, spanning print materials, online assets, digital banners, social media content, and partnership assets.
Credits
Advertising Agency: BBDO Berlin
Creative Lead: Wolfgang Warzilek, Erick Barrios Hernandez, Till Diestel
Design Team: Arash Sabbagh, Maxim Weinstein
Campaign Team (Art direction & Copy): Deepanjali Singh, Erin Conboy, Florestan Rösemann, Dara Luise Kleyer, Rishabh Jain